Canadian born and educated scholar, interested in the effective and responsible use of humor in persuasion: such as in advertising, team-building, teaching, politics, or coaching. Too often, humor does not accomplish the goals it was expected to achieve and can even create unanticipated problems. The situtation can be improved with fewer slogans and more theory development. I hope to contribute to this effort, while teaching MBA students using the Harvard case method.
Primary Interests:
Applied Social Psychology
Ethics and Morality
Judgment and Decision Making
Organizational Behavior
Persuasion, Social Influence
Applied Social Psychology
Ethics and Morality
Judgment and Decision Making
Organizational Behavior
Persuasion, Social Influence
Journal Articles:
Lampert, M. D., Isaacson, K. L., & Lyttle, J. (2010). Cross-cultural variation in gelotophobia within the United States. Psychological Test and Assessment Modeling, 52(2), 202-216.
Lyttle, J. (2010). A realistic look at why humor is not more fun. International Journal of Arts and Sciences, 3(13), 532-541.
Lyttle, J. (2007). The judicious use and management of humor in the workplace. Business Horizons, 50(3), 239-245.
Lyttle, J. (2005). The effective use of humor in e-advertising. The E-Business Review, 5(1), 123-126.
Lyttle, J. (2001). The effectiveness of humor in persuasion: The case of business ethics training. Journal of General Psychology, 128(2), 206-216.
Proyer, R. T., Ruch, W., Ali, N. S., Al-Olimat, H. S., Amemiya, T., Adal, T. A., Ansari, S. A., Arhar, Š., Asem, G., Baudin, N., Bawab, S., Bergen, D., Brdar, I., Brites, R.,Brunner-Sciarra, M., Carrell, A., Carretero Dios, H., Celik, M., Ceschi, G., Chang, K., Chao-chih, L., Cheryomukhin, A., Chik, M. P. Y., Chlopicki, W., Cranney, J., Dahourou, D., Doosje, S., Dore, M., El-Arousy, N., Fickova, E., Führ, M., Gallivan, J., Geling, H., Germikova, L., Giedraityte, M., Goh, A., González, R. D., Guohai, C.,Ho, S. K., Hrebícková, M., Jaime, B., Jun, W., Hertzberg Kaare, B., Kamble, S., Kazarian, S., Kerkkanen, P., Klementová, M., Kobozeva, I. M., Kovjanovic, S., Kumaraswamy, N., Lampert, M., Levesque, M., Loizou, E., Loving, R. D., Lyttle, J., Machline, V. C., McGoldrick, S., McRorie, M., Min, L., Mõttus, R., Munyae, M. M., Navia, C. E., Nkhalamba, M., Pedrini, P. P., Petkova, M., Platt, T., Popa, D-E., Radomska, A., Rashid, T., Rawlings, D., Rubio, V. J., Samson, A. C., Sarid, O., Shams, S., Sisokohm, S., Smári, J., Sneddon, I., Snikhovska, I., Stephanenko, E. A., Stokenberga, I., Ujlaky, J., Stuer, H. Tanoto, Y. S. R., Tapia, L., Taylor, J., Thibault, P., Thompson, A.,Thörn, H., Titanji, P. F., Toyota, H., Vanno, V., van der Westhuizen, B., Wijayathilake, D., Wong, P. S. O., Wycoff, E. B., & Yeun, E. J. (2009). Breaking ground in cross-cultural research on the fear of being laughed at (gelotophobia): A multi-national study involving 73 countries. Humor: International Journal of Humor Research, 22(1/2), 253-279.
Other Publications:
Lyttle, J. (2001). Philosophy of humor. Website published in the category ACADEMIC at the web portal www.HumorLinks.com
Lyttle, J. (1999). The effectiveness of humor in teaching business ethics. In Book of proceedings The sixth annual international conference promoting business ethics (pp. 151-159). Niagara Falls, NY: Vincentian Universities.
Courses Taught:
Communication
Ethics
Organizational Behavior
Communication
Ethics
Organizational Behavior
Jim Lyttle 7425 Old Sauk Road, Unit 204
Madison, WI 53717-1252 United States