Jim Lyttle
School of Graduate Professional Studies
Pennsylvania State University
30 East Swedesford Road
Malvern, Pennsylvania 19355
United States
Home Page
Phone: (610) 725-5362
Fax: (610) 725-5224
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I am interested in the effective and responsible use of humor in persuasion such as in therapy, politics, teaching, or advertising. My impression is that humor, properly defined, rarely does the job it is expected to do and often creates harm that has not been predicted. I believe this situation can be improved with less advocacy and more theory development. |
 Journal Articles:
- Lampert, M. D., Isaacson, K. L., & Lyttle, J. (2010). Cross-cultural variation in gelotophobia within the United States. Psychological Test and Assessment Modeling, 52(2).
- Lyttle, J. (2007). The judicious use and management of humor in the workplace. Business Horizons, 50(3), 239-245.
- Lyttle, J. (2005). The effective use of humor in e-advertising. The E-Business Review, 5, 123-126.
- Lyttle, J. (2001). The effectiveness of humor in persuasion: The case of business ethics training. Journal of General Psychology, 128(2), 206-216.
- Proyer, R. T., Ruch, W., Ali, N. S., Al-Olimat, H. S., Amemiya, T., Adal, T. A., Ansari, S. A., Arhar, Š., Asem, G., Baudin, N., Bawab, S., Bergen, D., Brdar, I., Brites, R.,Brunner-Sciarra, M., Carrell, A., Carretero Dios, H., Celik, M., Ceschi, G., Chang, K., Chao-chih, L., Cheryomukhin, A., Chik, M. P. Y., Chlopicki, W., Cranney, J., Dahourou, D., Doosje, S., Dore, M., El-Arousy, N., Fickova, E., Führ, M., Gallivan, J., Geling, H., Germikova, L., Giedraityte, M., Goh, A., González, R. D., Guohai, C.,Ho, S. K., Hrebícková, M., Jaime, B., Jun, W., Hertzberg Kaare, B., Kamble, S., Kazarian, S., Kerkkanen, P., Klementová, M., Kobozeva, I. M., Kovjanovic, S., Kumaraswamy, N., Lampert, M., Levesque, M., Loizou, E., Loving, R. D., Lyttle, J., Machline, V. C., McGoldrick, S., McRorie, M., Min, L., Mõttus, R., Munyae, M. M., Navia, C. E., Nkhalamba, M., Pedrini, P. P., Petkova, M., Platt, T., Popa, D-E., Radomska, A., Rashid, T., Rawlings, D., Rubio, V. J., Samson, A. C., Sarid, O., Shams, S., Sisokohm, S., Smári, J., Sneddon, I., Snikhovska, I., Stephanenko, E. A., Stokenberga, I., Ujlaky, J., Stuer, H. Tanoto, Y. S. R., Tapia, L., Taylor, J., Thibault, P., Thompson, A.,Thörn, H., Titanji, P. F., Toyota, H., Vanno, V., van der Westhuizen, B., Wijayathilake, D., Wong, P. S. O., Wycoff, E. B., & Yeun, E. J. (2009). Breaking ground in cross-cultural research on the fear of being laughed at (gelotophobia): A multi-national study involving 73 countries. Humor: International Journal of Humor Research, 22(1/2), 253-279.
Other Publications:
 Lyttle, J. (2001). Philosophy of humor. Website published in the category ACADEMIC at the web portal www.HumorLinks.com
- Lyttle, J. (1999). The effectiveness of humor in teaching business ethics. In Book of proceedings The sixth annual international conference promoting business ethics (pp. 151-159). Niagara Falls, NY: Vincentian Universities.
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